Winix
Following the world’s year of working and learning from home, Winix America, a U.S. division of the global air treatment solutions provider, wanted to reinforce the importance of clean air and its impact on everyday life. In collaboration with Winix, we brought this theme to life through an expressive brand video centered on the company’s new tagline, “Let’s Breathe Together.”
We helped Winix differentiate its products by moving away from the traditional lifestyle scenarios found exclusively in household settings. Minimal and vibrant scenarios span the home, classroom and workplace to broaden the ways customers use Winix products and bring focus to the diverse experiences we share together as people. Color selection enabled Winix to take on a bold attitude and tone, with punchy wardrobe choices and props complementing the palette. The scenes subtly introduce Winix product features and benefits, from its mobile app and fan speed settings to its filtering of pet dander.
Creative Director: Jonathan McGlothin