P33 Chicago
P33 Chicago wanted to bring mid-career tech professionals (who have roots in or connection to Chicago) back to the city. We developed the “Come Back to Move Forward” campaign to tell the story of Chicago’s rapid growth toward becoming a top-tier tech hub.
The campaign has gained media coverage in Forbes, Crain’s Chicago, and Yahoo Finance so far.
The campaign’s landing page invites its homegrown talent back with the overarching “come back to move forward” message. The video footage helps share juxtaposed scenes of Chicago work and life, setting the tone for the rest of the experience.
Creative Director: Jason Jones
Design Director: David Decepida
Senior Designer: David Castillo
Within the landing page, we included key links to explore Chicago’s tech community offerings in more detail. The “Why Chicago” one-pager gives users an at-a-glance view of the top motivators for relocation, accompanied by compelling statistics.
P33 tapped a group of local leaders to tell their own Chicago success story. With a total of 12 individual videos, each walks through the reasons the respective leader chose to stay in their hometown of Chicago and build their career. The videos also highlight unique companies that are thriving in the city’s tech community. View the rest at gotechchicago.com.
Creative Director: Jason Jones
Senior Designer: David Castillo