USG
The USG Ceilings division wanted to build awareness with architects and designers around one of its specialty products, the USG Ensemble® Acoustical Drywall Ceiling. The campaign, centered on bringing once-disparate features together as a harmonious whole, came to life in a video, landing page, radio spot, print ad, and series of digital ads.
The campaign video showcases the key benefits of the Ensemble system’s distinct combination of acoustics and aesthetics. It also gives a high-level view of USG’s Virtual Acoustic Experience, an online virtual preview that allows the audience to test sound performance in their room of choice.
Creative Director: Jason Jones
Senior Designer: David Castillo
The print ad supported the Ensemble campaign by driving users to the landing page and encouraging the use of interactive tools.
All campaign assets drive to the USG Ensemble landing page. Users have the opportunity to watch the campaign video, review the unique features and benefits of choosing Ensemble and explore a virtual experience tool. Ultimately, the page elements drive a user toward contacting a sales representative.
Senior Designer: Garret Bodette